Video Marketing

In this competitive world to make our product succeed in the market we have to upgrade ourselves with new techniques in marketing. The new era in marketing which grabbed my attention is the video marketing. It is an internet marketing and advertising in which one creates 2-5 minute short videos about specific topics using content from articles and other text sources. The videos are then uploaded to various video sharing websites like YouTube for distribution and exposure. It is an easy way to make our product known to the world from the place where we are.

If we write an average of one web page an hour, it would take us 150 days of writing to achieve the impact of one minute. The market for online video is 45.4%. The average user is exposed to an average of 32.2 videos in a month, increasing the chances that our marketing message will be seen 100 million number of users watch online video each day and a whole of them are looking to buy a service or product.

According to the Online Publishers Association 80 % of internet users who recall watching a video ad on a website in the past 30 days 26% looked for more information about the subject of the video, 22% visited the website named in the ad, 15% visited the company represented in the video ad and 12% purchased the specific product featured in the ad.

AMUL

www.amul.com has over 3 lakhs viewers per month of which 39 per cent are from India. It has already set up cyber shops in 125 cities and fetching average order of  Rs 300 plus per visit. It has e-mail database of over one lakh customers
Published on Feb. 23, 2010
Explores why McDonalds has an important local strategy for each country alongside its clear global strategy: more on website www.global-strategy.net

Converting articles into videos

There are several ways for turning articles into videos. The most traditional way is by creating a PowerPoint presentation of the original article, which is basically transforming the article text into an animated slideshow. Relevant pictures are then added to the slideshow and voice is recorded over each slide to create a voice-over narration for the video. Finally, the presentation is recorded using a screen capture software like Camtasia and the slideshow is now turned into a video that can be uploaded to a video sharing site like YouTube for sharing.

Advantages of Article Video marketing
Article Video marketing is an extension of Article marketing but serves as an alternate medium for businesses to convey their message to a wider audience, and get more exposure. Being an audio-visual medium, articles turned into videos also reduce the time required to read the articles.

Article By

M. Kiruthika

Ist MIB

PSGCAS